ABOUT TRAVEL SOUTHERN OREGON COAST
Travel Southern Oregon Coast (TSOC) is a regional destination management organization (RDMO) focused on promoting the Southern Coast as a sustainable, first-class visitor destination. TSOC receives operating funds from Coos County through an overnight lodging assessment from Bandon Dunes Golf Resort, formed through an MOU between The Resort and Coos County. TSOC manages these funds to develop exceptional visitor experiences, implement annual marketing campaigns, and connect tourism businesses and attractions with innovative ideas and resources. Our engagement spans the counties of Coos, Curry, and Coastal Douglas, all of which share similar landscapes, economies, and tourism potential.
Our Vision
With its friendly northwest hospitality and peaceful communities, the Southern Oregon Coast welcomes all adventurers to enjoy the spirit and wonder of its dramatic shoreline, forested trails, vibrant culinary experiences, and authentic culture and heritage.
Our Mission
TSOC enhances economic opportunity throughout the Southern Oregon Coast community by promoting sustainable visitation, building enduring partnerships, and making strategic investments in destination enhancement projects, creative marketing, industry advocacy, and education.
Our Reputation
TSOC seeks to be recognized as a collaborative partner that listens to all input while growing the Southern Oregon Coast’s visitor economy. We strive to be known as knowledgeable professionals who provide innovative marketing and support to increase community capacity. We aspire to be leaders in strategic investments that increase community prosperity.
Goals
TSOC has identified four imperative goals to help achieve our mission of boosting economic development through sustainable tourism on the Southern Oregon Coast. These goals are designed to foster collaboration, elevate marketing and promotion efforts, enhance the visitor experience, and strengthen organizational structure.
Partner with Community Stakeholders to Leverage Key Opportunities
- Increase the number of stakeholder outreach and educational opportunities
- Increase awareness of the positive impact of tourism to reach a larger stakeholder audience
- Increase the economic impact of tourism in Southern Coast Communities
Invest in Projects that Support a Sustainable Visitor Economy
- Increase visitation in shoulder seasons
- Support and invest in projects that have a long-term outlook and align with our goals
Protect and Promote Our Natural Environment and Culture
- Increase collaboration with organizations that support tourism’s role in the protection of the region’s natural and cultural environment
- Increase support and messaging for responsible Southern Oregon Coast tourism
Position the Southern Oregon Coast Brand to Attract Desired Visitation
- Increase the use of existing messaging and opportunities with partner organizations
- Increase collaboration with tourism organizations to increase our collective impact on the region
