About Travel Southern Oregon Coast (TSOC)
Our Mission
TSOC enhances economic opportunity throughout the Southern Oregon Coast community by promoting sustainable visitation, building enduring partnerships, and making strategic investments in destination enhancement projects, creative marketing, and industry advocacy & education.
Who We Are: We are a region-wide, cross-sector of independent individuals and organizations who collaborate to enhance economic development through sustainable tourism.
What We Do: We focus on leveraging relationships, opportunities, and dollars. We work to create consensus around priorities that will set up other tourism organizations for success. We collaborate with regional tourism organizations in a strategic direction that will lay the groundwork to develop the Southern Oregon Coast into a destination.
Where: We engage the counties of Coos, Curry, and Coastal Douglas. All areas share similar landscapes, economies, and tourism opportunities.
When: Now! Now is the time to collaborate. Now is the time we commit to participate in the network.
Why: We are doing work that has not been done in this region before. We have completed two Rural Tourism Studios, created four regionally focused tourism jobs, and have successfully gained the support of the state tourism agency, Travel Oregon, through our extensive regional collaborative accomplishments.
How We Will Work:
- Strengthen regional relationships and build trust
- Respect diverse perspectives while exploring opportunities to develop tourism collaboration opportunities
- Understand the individual and organizational issues that hinder tourism collaboration and help overcome them
- Leverage existing activities for increased economic impact and resources to avoid duplication of effort and resources
- Share information to enhance regional knowledge
- Inform elected officials, local businesses, nonprofits, public agencies, and individual residents on the importance and value of tourism as an economic driver
- Actively participate in the network and regional conversations
We believe collaboration can strengthen our region.
CROSS-CUTTING INVESTMENT THEMES
LEVERAGE FUNDING
- Connect the Dots
- Enhance and Elevate
- Leverage Funding
- Connect the Dots
- Enhance and Elevate
TSOC SUPPORTS INVESTMENTS THAT:
- Enhance and elevate the work of existing tourism programs, projects, plans, and organizations
- Leverage funding to increase access to state and federal development projects by using the TSOC budget as a funding match, and to help align tourism investments from local organizations
- Connect existing resources within the tourism industry, and along Oregon’s south coast to encourage collective impact around the plan’s goals.
GOALS
SUCCESSFUL IMPLEMENTATION OF TSOC’S STRATEGY WILL HELP ENSURE THAT:
- Tourism bolsters the South Coast economy in measurable ways
- TSOC investments catalyze the creation of new experiences for targeted audiences that maximize return on investment
- Local partners are energized and inspired to align resources
- Tourism is sustainably managed to mitigate overcrowding and negative social and environmental impacts
FOUR STRATEGIC PILLARS
IN ORDER TO ACHIEVE THOSE GOALS, TSOC WILL INVEST ITS RESOURCES IN FOUR STRATEGIC AREAS:
Community & Industry Relations – in order to create a dialogue with local business owners, elected officials, and development professionals who become a network of tourism advocates
Business Support Services – that enhance tourism businesses’ ability to generate revenue, increase local tax dollars, create employment, and improve the visitor experience
Product Development – projects that create experiences that make the destination bucket-list-worthy
Destination Marketing – which creates and promotes a regional brand, and creates cohesive content throughout the South Coast.
