Marketing Partnership and Co-Op Opportunities
Travel Southern Oregon Coast (TSOC) is offering a variety of marketing partnership and co-op opportunities for the fiscal year 2024-25, designed to promote tourism and local businesses in the region. These opportunities include sponsored content in TSOC’s consumer e-newsletter, participation in the Vancouver Adventure Travel Show, a holiday social media campaign focused on local shopping and dining, a mountain biking targeted campaign in Bend and Portland, a Wild Rivers Coast Food Trail social campaign, and free website listings on travelsouthernoregoncoast.com. These diverse options allow your business or organization to reach different audiences through various channels, from digital marketing to in-person events, catering to different budgets and marketing needs. If interested in any of the marketing opportunities below, please contact Julie Miller at julie@oscrtn.com.
E-NEWSLETTER
The Southern Oregon Coast Trip Ideas consumer e-newsletter program has grown significantly over the past two years, driven by successful brand and social campaigns encouraging fans to sign up for regular stories in their inbox. Now at subscribers, the bimonthly newsletter serves up travel inspiration, itineraries, and events supporting our communities and key niche experiences.
Featured Content Story – choose the theme/subject of your story and Mediamerica will produce the content (with partner approval of the copy and images).
Your Enews story links to a continuation of the story on the TSOC website, with additional images. This story then becomes an evergreen story in our Trip Ideas section of the website.
The story is themed to your choice and can include specific callouts like lodging, dining, and attractions. See sample partner story.
Your story will be featured in the e-newsletter, as well as the homepage of the TSOC website for the month it is published, and 2 standalone posts, one each on
Instagram and Facebook. Partners are encouraged to share the posts on their own feeds. Performance analytics are provided after your story runs.
Timing: Year Round Newsletters are scheduled for August, October, and December 2024, and February, April, and June 2025. Months will be assigned on a first-come, first-served basis and we’ll do our best to accommodate your choice of month.
Objective: Provides trip inspiration, local experiences and personality profiles, lodging features, events, and itinerary ideas for the South Coast.
Deadline to participate: First come, first served.
Investment: $1840 for Featured Partner Story; one spot available per issue; open to DMO’s/Tourism related organizations only
VANCOUVER ADVENTURE TRADE SHOW
Nothing sells the South Coast like meeting an enthusiastic local expert! Meet face to face or have TSOC represent your destination with hundreds of passionate Canadian adventure travelers. This program produces highly targeted leads that are shared with participants following the event and can be used for future marketing. At last year’s show, our delegation greeted over 1,000 outdoor enthusiasts, distributed 500 branded bags of travel info, gathered 250 new leads, and stoked the wanderlust of our friends to the North. This year we’ll have double the booth space!
Timing: March 2025
Objective: Inspire attendees to choose the South Coast as their destination.
Deadline to participate: October 1, 2024
Investment: Open to DMOs and South Coast tourism businesses and attractions. $500: attend show in person as part of the South Coast delegation; delegates bring
their collateral; booth & collateral standees are provided by TSOC. Delegates pay for their own travel, meals, and lodging. $300: collateral only (no in-person attendance).
EAT, DRINK & BE MERRY – HOLIDAY CAMPAIGN
Join our vibrant campaign designed to promote shopping local both during the bustling holidays and the quieter off-season. Last year’s featured
businesses were overjoyed with the exposure, and our ads sparked a wave of local pride by showcasing beloved spots
to shop, eat, dine, and drink.
This year, your business can be part of this exciting journey! As a partner, your message and imagery will be front and center in our dynamic paid social campaign on Instagram and Facebook. Simply share your vision, and we’ll bring it to life with stunning ads that capture the heart of our community. Don’t miss out on this opportunity to connect with locals and make your mark—let’s celebrate the spirit of local together!
Timing: November
Objective: Drive business to downtown retail, restaurants, and lodging in November
Reach: TBD based on investment
Target Markets: South Coast communities, north to Newport, south to Crescent City, and inland to Eugene to Grants Pass
Deadline to participate: 9/01/24 (hard deadline for participation and images)
Investment: $300 minimum buy-in
Open to DMOs, Main Street/ Downtown businesses & tourism attractions/businesses.
MOUNTAIN BIKING CAMPAIGN – WINTER/SPRING 2025
TSOC will be targeting Mountain Bikers in the greater Bend/Redmond/Sisters area as well as Portland Metro in a new campaign aimed at driving MTB fans to South Coast trails (specifically Whiskey Run) in the late winter/ spring time period when many of Central Oregon’s and Portland’s trails are covered in snow. Animated digital ads will highlight our trails, cozy breweries, and other South Coast adventures that await. Ads will target MTB enthusiasts, fans of competitor MTB destinations and affinity businesses (e.g., audiences who follow or have liked posts by gear companies, MTB events, MTB clubs, etc. Partner invests to amplify the overall campaign, or a specific message related to Whiskey Run & the area e.g., “Ride Whiskey Run, stay in Coos Bay” or “Whiskey Run then dine/stay in Bandon.” TSOC to develop creative at no cost to partner; partner will have creative approval. Ad links go to Whiskey Run updated content on TSOC’s mountain biking page. Co-op partner content will be elevated on that page during the campaign
Timing: Feb – March 2025 (exact dates TBD)
Deadline to participate: Oct 15, 2024
Investment: $2000 minimum; more investment = more impressions
WILD RIVERS COAST FOOD TRAIL CAMPAIGN
Our vibrant social campaign will highlight the diverse and delectable offerings of our food trail, from beer and berries to farms, chocolate, seafood, and more. This is your chance to shine in a series of stunning visuals and compelling messages designed to drive visitors to your doorstep. By partnering with us, you’ll receive tailored messaging that showcases your unique story, ensuring your business or community stands out. Plus, enjoy increased impressions and enhanced visibility as we promote the incredible experiences the South Coast has to offer. Don’t miss this opportunity to be part of a campaign that will captivate and attract food lovers near and far. Let’s put your locale on the map together!
Timing: May-June 2025
Reach: Food lovers, agri-tourists in Central Coast & Southern Oregon Coast key cities; Eugene to Ashland (I-5 corridor key cities); Northern California
Deadline to participate: March 1, 2025
Investment: $1000 for the DMO level, $300 for individual businesses on the food trail. Limited space available.
WEBSITE LISTINGS
TRAVELSOUTHERNOREGONCOAST.COM
Make sure your businesses are up to date on our website. Listings are fed into our website by OTIS, the statewide travel information listings system. Need a change or addition? Fill out our handy online form where you can fill in information, leave notes, and add photos.
Not sure if your listing is in OTIS? Head to our website – www.travelsouthernoregoncoast.com – and click on the search button to search your business or organization’s name.
Investment: FREE
INDUSTRY NEWSLETTER
TSOC publishes a regular Industry e-newsletter distributed to over 300 South Coast tourism businesses and partners. Have a new attraction, experience, or business you want to feature or other tourism news – let us know and we’ll spread the word!
Investment: FREE
