2023-2024
WHISKEY RUN + SOUTH COAST DISCOVERY WEEKEND
Southern Oregon Coast: A World-Class Adventure Destination
The Southern Oregon Coast is positioning itself as a premier destination for outdoor enthusiasts and adventure seekers. Our 2023-2024 Strategic Marketing Plan aims to build the region’s image and reputation, increasing visibility, visitation, and positive economic impact.
Key Initiatives:
1. Enhanced Digital Presence: We’re investing in our website, expanding our image library, and updating both print and digital itineraries to showcase our diverse offerings.
2. Community Building: Through consumer e-newsletters and database growth, we’re fostering a dedicated fanbase of adventure travelers.
3. Brand Partnerships: Collaborations with renowned outdoor brands like Snow Peak, Wildcraft, and Hey Candace amplify our “Next Level Adventure” message.
4. Media Relations: We’re hosting influential media and content creators to experience our world-class mountain biking trails, particularly the Whiskey Run Trails, and other South Coast wonders.
5. Local Partnerships: We’re working with local businesses, such as 7 Devils Brewery, to create unique experiences that celebrate our outdoor culture.
6. Targeted Marketing: Our strategies include social media campaigns, participation in adventure travel shows, and co-op initiatives in key markets.
Our Community Values:
– Independence in shaping our future
– Cooperation among locals and visitors
– A strong sense of community
– Balance between use and conservation
– Cherishing our natural environment
From our lakes and dunes to our forests and ocean, the Southern Oregon Coast offers a perfect blend of thrilling adventures and natural beauty. We invite you to experience our next-level adventures and become part of our story.
2022-2023
WHISKEY RUN BRAND CAMPAIGN STOKES MOUNTAIN BIKE TRAVELERS
A year-long promotion of Whiskey Run Trails kicked off last fall with TSOC’s largest multi-channel campaign to date. Mountain bike audiences from Northern California to Portland and Bend were surrounded by messaging about our epic trails.
Tactics included social, digital, YouTube, and pre-roll advertising with 5 video stories, co-op advertising, street marketing with maps and stickers, a Whiskey Run Gnome Sock Treasure Hunt, 5,000 illustrated maps, a sweepstakes featuring businesses in both Coos Bay and Bandon, and multiple stories on Travel Oregon, OCVA, and local DMO social and e-news channels.
2020-2021
Whiskey Run Mountain Bike Trail System – Completion of the 3rd phase of this project marked a major milestone. Since the trial’s inception, TSOC has helped to secure close to $1 million in grants and has directly invested $235K in building this world-class, 30-mile trail system. TSOC, Travel Oregon, and Wild Rivers Coast Alliance partnered to construct the final 8 miles of trail. In addition, TSOC installed 2 pit toilets and multiple trash cans, expanded parking, added additional signage, and improved physical distancing with one-way loops.
2019-2020
Whiskey Run Mountain Bike Trail – TSOC helped secure close to $1 million in grants and invested $150k towards the development of this world-class trail system. After all three phases, it will offer 30 miles of groomed trails on Coos County Forest land.
